百事可乐创意广告标语
1、18广告词——清爽、可口，百事可乐
2、19广告词——提神、爽心、增进消化
3、19广告词——可口之饮料
4、19广告词——天然饮料——百事可乐
5、19广告词——百事可乐：可口、健康
6、19广告词——百事可乐：使你才气焕发
7、19广告词——喝百事可乐，让你心满意足
8、1923年广告词——这就是健康：百事可乐广告词：品尝百事，你将喜欢它
9、1928年广告词——百事可乐，激励你的士气
10、1932年广告词——一样的价格，双倍的享受
11、1939年广告词——一样的价，双倍的量
12、1940年广告词——百事可乐是属于你的饮料
13、1943年广告词——令人**的口味
14、1945年广告词——百事可乐：更多、更好
15、1949年广告词——口味最好、花钱更少
16、1950年广告词——量多、活力更多
17、1953年广告词——清新、爽口
18、1958年广告词——爱社交，喝百事广告词：喝百事，增友谊
19、1959年广告词——百事可乐令你心旷神怡
20、1961年广告词——这就是百事，它属于年轻的心
21、1963年广告词——奋起吧，你就属于百事新一代
22、1964年广告词——让自己充满活力，你是百事新一代
23、1967年广告词——口味独一无二，百事可乐向前涌动广告词：品尝无可比拟的百事
24、1969年广告词——生活/奉献广告词：你从生活中获取，百事从奉献中获取
25、1971年广告词——拥有一个百事的日子
26、1973年广告词——成为百事人，感受自由心
27、1975年广告词——百事挑战，让你的感觉来决定
28、1976年广告词——拥有百事时代
29、1979年广告词——把握百事精神，赋予百事挑战
30、1982年广告词——喝百事可乐，享受一生美味广告词：啊!百事的时代
31、1983年广告词——现在就去体会百事
32、1984年广告词——百事可乐，新一代的选择
33、1987年广告词——百事可乐：美国的选择
34、1990年广告词——亲爱的，这就是您所需要的
35、1992年广告词——不能没有它——百事可乐
36、1993年广告词——年轻、开心，喝百事
37、1995年广告词——百事之外，别无选择
38、广告词——改变新的一页：百事可乐
39、广告词——新一代的选择
40、广告词——百事，渴望无限广告词：快乐的可乐
41、广告词——百事，这就是可乐
42、广告词——突破渴望
百事可乐知识拓展
百事可乐简介
百事可乐(Pepsi-Cola)最初于19世纪90年代由美国北卡罗莱纳州一位名为CalebBradham的药剂师所造，以碳酸水、糖、香草、生油、胃蛋白酶(pepsin)及可乐果制成。该药物最初是用于治理胃部疾病，后来被命名为“Pepsi”，并于1903年6月16日将之注册为商标。后来逐渐发展为美国百事公司推出的一种碳酸饮料，也是美国可口可乐公司的主要竞争对手。
6月8日，《20BrandZ全球最具价值品牌百强榜》公布，百事可乐排第86名。
发展简史
经过十七年的成功，普拉多汉(Bradham)认为糖的价格会大升，遂把不少资产用作购买糖。但事与愿违，糖价没有上升，反而下跌，因此蒸发了不少财富，他的百事可乐于1923年宣布破产。至1931年，百事可乐被Loft糖果公司的主席CharlesG。Guth收购，使它能再度在市场上出现。1940年百事可乐推出全国广告，其广告主题“NickelNickel”颇为流行，还被译为55种不同语言。百事可乐以再用酒樽来销售，创下佳绩，价格也比可口可乐便宜。因此曾被喻为“低下阶层的饮品”，在美国被视为黑人的饮品，加拿大则被说为法语人的饮品。为了改造形象，百事可乐于五十年代大卖广告，又找来了不少名人作产品代言人，使其销量直逼可口可乐，但终于没有超越。在六十年代，百事开始改变策略，以年轻人作卖点。1964年，百事可乐开始推出无糖的轻怡版。在八十年代，百事与可口可乐的竞争更为激烈，百事推出一系列以挑战为主题的广告，使对手销量下降，可口可乐不甘示弱，推出以“新可乐”为主题的广告。
对人体健康的争议
有营养家认为，可乐及其他汽水均含有磷酸，长期食用会对人体骨质结构造成破坏，会出现骨质疏松等问题，进而损害人体健康。碳酸饮料是指在一定条件下充入二氧化碳气的饮料制品，一般是由水、甜味剂、酸味剂、香精香料、色素、二氧化碳及其他原辅料组成。碳酸饮料主要起清凉解暑作用，为嗜好性饮料，一般没有营养价值。但是不同产品有不同的特点，有的的确有补充维生素、电解质等作用。
First, Pepsi in the Western advertising
PepsiCo partners BBDO for Pepsi to create a lot of imaginative television advertising, such as “shark”, “spacecraft” and so on, these ads, for the post-World War II peak of American youth, advocate “fresh stimulus is unique” Unique consumer goods and clear distinction between the old generation of rebellious mentality, the “new generation” of consumer tastes and lifestyles.
1998-1999 period, Pepsi in the Chinese market, respectively, introduced the World Cup soccer tournament ring, cap replacement and redemption of soccer star prizes activities, seven-romantic small passbook for prizes and Macau tourism activities. These activities involve a wide range of influence, the promotion of the terminal, increase sales played a positive role.
Pepsi-Cola for Chinese consumers also specially designed a limited edition edition of the Year of the Horse Year of the Horse, the new packaging an anti-Pepsi-like blue-based style, not only the color of golden light shine, but also printed with galloping horse, “I wish you Pepsi” is also printed on the new packaging, with the collection value.
Second, the differences between Chinese and Western advertising
1, China's advertising reflects a common concept of people's groups: emphasis on the whole, attaches great importance to family and affection; and Western advertising reflects their self-centered culture, emphasizing the inpidual's independence and the main role of inpiduality publicity .From a typical aesthetic point of view, emphasizing the typical concept of inpiduality is developed from the typified concept, the effect is better than the latter. For example: Pepsi was once in China to promote family reunion and happy sharing.
2, Chinese advertising based on virtue and marriage with the spirit of the times, and establish a correct positive advertising image; and overseas advertising language is focused on direct publicity business and products.For example: advertising for the table shop, the country may tell the audience, “seize the second race points, the entrepreneurial difficulties difficult, I do not, work together, in the man-made”, seize every opportunity to show traditional Chinese virtues, education, consumer, and foreign advertising “A table of talent, love at first sight”, even with two puns idiom, highlighting the dignified and graceful watches and clocks, people love at first sight, resulting in wearing a watch to enhance the feeling of temperament.
3, in the form of expression, the domestic advertising language most words with stringent, neat, and like to use the poem. The foreign advertising language tend to eclectic free body, often using metaphor, exaggeration, anthropomorphic rhetoric and other means. For example: optical shop, the domestic advertising language is “the existence of insight in the chest, fundus distinguish”, is the antithesis of the verse. Overseas slogan humorous way to make warm tips: “The eyes are the windows of the soul, in order to protect your soul, please put your glass windows.”
This ad is used in metaphor and anthropomorphic rhetoric, so that consumers feel kind and moved. In the expression style, the domestic advertising slogans are mostly solemn, serious, direct; such as JLF wine “Jinliufu wine, the Chinese people's wine!” And overseas advertising language is mostly humorous, funny, lively. Such as the United States a beauty salon: “Please do not go out with us from the woman flirting, she may be your grandmother.”
4, most of the domestic advertising will add some elements associated with traditional practices, such as the Pepsi-Cola New Year ads have Chinese Red, couplet, Chinese knot, and so on.
Third, the Chinese and Western advertising in common
Chinese and Western advertising in whatever way, its common purpose is to promote products and improve product visibility, its specific programs and ideas are based on their own consumption environment and consumer acceptance of cultural habits.
The Pepsi advertising, the Chinese and foreign advertising is the concept of publicity “desire unlimited” to promote young people's aggressive attitude towards life, meaning young people, opportunities and ideals are infinite, they can enjoy reverie And the pursuit. In order to promote this idea, Pepsi choose football and music as the basis of brand and corporate culture carrier, in advertising and social welfare activities with Michael Jackson, Leslie, Britney, Faye Wong, Luo, Jolin Tsai, Guo Pepsi, Kelly Chen, Sammi Cheng , Zhao Chenhao, heat brothers, Beckham, Rivaldo,
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