网络广告受众行为研究(4)

　　[4] Wolfinbarger, M. and Gilly, M.. Shopping Online Freedom, Control, and Fun [J]. California Management Review. 1993(4), 411-392.
　　[5] Bloch, P. H., Sherrell, D. L. and Ridgeway, N. M.. Consumer Search: an Extended Framework [J]. Journal of Consumer Research, 1998(2), 210-224.
　　[6] D. L. Hoffman and T. P. Novak. Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations [J]. Journal of Marketing, 1996(60), 50-68.
　　[7] Pham, M. T. Representatives, Relevance, and the Use of feelings in Decision Making [J]. Journal of Consumer Research, 1998(1), 144-159.
　　[8] Babin, B. J., Darden, W. and Griffin, M.. Work and/or Fun: Measurement Hedonic and Utilitarian Shopping Value [J]. Journal of Consumer Reasearch, 1994(3), 644-656.
　　[9] Rook, D. W.. The Buying Impulse [J]. Journal of Consumer Research, 1987(2), 189-199.
　　[10] Csikszentmihalyi, M.. Flow: the Psychology of Optimal experience [M]. New York: Harpe and Row, 1990.
　　[11] Blumler, J. G.. The Role of Theory in Uses and Gratification Studies [J]. Journal of Consumer Research, 1979(1), 9-36.
　　[12] Papacharissi, Z. and Rubin, A. M.. Predictors of Internet Use [J]. Journal of Broadcasting and Electronic Media, 2000(2), 175-196.

百度搜索“70edu”或“70教育网”即可找到本站免费阅读全部范文。收藏本站方便下次阅读，70教育网，提供经典计算机网络广告受众行为研究(4)在线全文阅读。