广告英语的语言特色(8)

Of the above four senses, the first and second come nearest to what is meant by style. As a starting-point, the aim of stylistics is to analyze language habits with the main purpose of identifying from the general mass of linguistic features common to English as used on every conceivable occasion. Those features which are restricted to certain kinds of social context are to explain, where possible, why such features have been used, as opposed to other alternatives, and to classify these features into categories based upon a view of their function in the social context.

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