《家电零售连锁企业物流配送的现状与研究》

家电零售连锁企业物流配送的

现状与研究

摘要

近年来家电零售连锁业自身的利润在不断摊薄，降低企业内部经营成本已成为未来 发展的必由之路，而物流配送体系的优化将是重要的一环。近年来，我国家电零售连锁业快速扩张并取得了显著的销售增长和市场地位的提升。 根据中国连锁经营协会的调查统计，2007年“中国连锁经营100强”中，有5家家电零售企业入围前30强。其中国美电器以1023.5亿元的销售规模高居榜首。然而近年来家电零售连锁业自身的利润在不断摊薄，降低企业内部经营成本已成为未来发展的必由之路，而物流配送体系的优化将是重要的一环。

通过对家电零售企业的配送各环节的具体分析，结合自己物流专业的学习，利用SWOT分析方法，在不同环境下各种家电零售企业的配送方案。从而进一步的分析总结出现阶段及未来家电零售业配送的趋势及大体发展方向。针对家电零售企业物流配送的发展现状及存在的问题，提出相应的建议。

关键词：家电零售连锁业 配送 SWOT分析

Present situation and study of household appliance retail chain enterprise logistics

distribution

ABSTRACT

In recent years, the home appliance retail chain industry itself constantly diluted profit, reduce internal operating costs has become the future development of the route one must take, and the optimization of logistics distribution system will be an important part of the. In recent years, China's home appliance retail chain industry rapid expansion and achieved significant sales growth and market promotion. According to the survey Chinese chain operation association, 2007 \are listed the top 30. The Gome with 102350000000 yuan of sales volume topped the list. However, in recent years, the home appliance retail chain industry itself constantly diluted profit, reduce internal operating costs has become the future development of the route one must take, and the optimization of logistics distribution system will be an important part of the.

Through the concrete analysis of each section of the distribution of home appliance retail enterprises, combined with their own logistics professional learning, using the SWOT analysis method, all kinds of home appliance retail enterprises in different environment of distribution scheme. Further analysis summary appears phase and in the future the trend of home appliance retail distribution and the general development direction. For the development of home appliance retail enterprise logistics distribution present situation and existing problems, and puts forward corresponding Suggestions.

Keyboards: Home appliance retail chain industry, Distribution, SWOT analysis,

Potter's five force

目 录

1引言...................................................... - 1 -

1.1研究背景 ............................................ - 1 - 1.2研究意义 ............................................ - 1 - 2家电行业概述及特点........................................ - 3 -

2.1家电分类 ............................................ - 3 - 2.2家电产品基本要求 .................................... - 4 -

2.3.3家电产品发展趋势............................... - 4 - 2.3家电行业的特点 ...................................... - 5 - 2.4家电行业发展趋势 .................................... - 5 - 3家电连锁配送企业基本概述.................................. - 6 -

3.1连锁的含义 .......................................... - 6 - 3.2家电零售连锁企业概念特点 ............................ - 6 - 3.4 家电连锁企业发展背景................................ - 7 - 3 物流配送概述 ............................................. - 8 -

3.1 配送的含义.......................................... - 8 - 3.2 家电连锁零售企业物流配送模式........................ - 8 - 3.2.1 商流、物流一体化（自营）的配送模式 ............ - 8 -

3.2.2 供应商配送模式 ................................ - 8 - 3.2.3 共同化配送模式 ................................ - 9 - 3.2.4 第三方物流配送模式 ............................ - 9 - 3.3家电零售业配送的兴起 ................................ - 9 - 3.4家电零售业配送的优势 ............................... - 10 - 4 家电连锁零售企业物流配送现状及存在的问题 ................ - 13 -

4.1 家电连锁零售企业物流配送的现状..................... - 13 - 4.2 家电连锁零售企业物流配送的特点..................... - 13 - 4.3家电物流配送的三种模式 ............................. - 13 - 4.3.1 自营配送模式 ................................. - 14 -

4.3.2第三方配送模式分析............................ - 14 - 4.3.3共同配送模式分析.............................. - 14 - 4.4家电连锁零售企业物流配送体系中存在的问题 ........... - 15 -

4.4.1 商流、物流相分离配送模式存在问题 ............. - 15 - 4.4.2 独立配送模式存在问题 ......................... - 16 - 4.4.3 共同配送模式存在问题 ......................... - 17 -

5 家电连锁零售企业物流配送体系的优化与解决 ................ - 18 -

5.1 积极采用先进的物流信息系统......................... - 18 -

5.2 正确认识物流配送中心............................... - 18 -

5.2.1 科学选择配送中心地点和规模 ................... - 18 - 5.2.2 提高物流配送中心规范化、标准化程度 ........... - 19 - 5.3 提升供应链管理的战略性思想......................... - 19 - 5.4 强化人力资源管理................................... - 20 - 5.5 提升信息技术管理水平............................... - 20 - 5.6 重视设施设备管理................................... - 20 - 6家电零售连锁企业物流配送案例——国美物流配送............. - 21 -

6.1国美电器简介 ....................................... - 21 - 6.2国美物流配送模式 ................................... - 21 - 6.3国美电器零售企业物流的SWOT分析 .................... - 22 - 6.3.1优势分析...................................... - 22 -

6.3.2劣势分析...................................... - 22 - 6.3.3机遇分析...................................... - 22 - 6.3.4威胁分析...................................... - 23 - 6.4国美电器物流配送存在的问题 ......................... - 24 - 6.5流配送发展建议。 ................................... - 25 - 结束语 .................................................... - 27 - 谢辞 ...................................................... - 28 - 参考文献 .................................................. - 29 -

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