国家开放大学《商务英语(3)》形成性考核册参考资料

最新国家开放大学《商务英语(3)》形成性考核册参考资料

一、交际用语 (共计 10 分，每小题 2 分)

1-5 题:阅读下面的小对话，选择恰当的答语。

1. - Morning Maggie. Could you talk briefly about your career development?(答案B)

A. Good morning, Mr. Marx. I’m going to do a brief about my latest work andperformance. B. Sure, Mr. Marx. Thanks for giving me this opportunity. I started as a clerk in thiscompany ... C. Sorry, Mr. Marx, but I don’t like my boss at all I think he is too serious andcritical 2. - Kathy, I’d like you to meet Maggie Jacobs.- . Maggie. You’re doing a great job.(答案C) A. I’m pleased to meet you B. It’s great to see you again C. I' m happy to meet you too 3. 一 Good morning. ,- Good morning! I need a check to send to my publisher in New York.(答案A)

A. What can I do for you, Madam B. What do you want to buy, MadamC. Why do you come here, Madam

4.What are they , , . -- It’s a secret. But I’11 give you some hints, anyway.(答案B) A. Is it a secret B. Can I have an idea about them C . Why do you keep it a secret 5. - But , by SWOT?一 It stands for strengths, weaknesses, opportunities and threats.(答案C) A. what do you meanB. how do you know C. what is your meaning 二、词汇语法( 共计 30 分，每小题 2 分)

6-20 题:阅读下面的句子，从 A、B、C 三个选项中选出一个能填入空白处的最佳选项

6. You are the right person for the job that your application theadvertisement.(答案C) A. relates??? with??? B. relates? ??for? C. relates??? to

7. I was devising sales strategies and targets for the West Region(答案B) A. responsible with B. responsible for C. responsible in 8. I led and a sales team of 20 people.(答案B) B. motivated C. movedA. suggested

9. When talking to people within your company don’t speak your language, you may have to use English.(答案A) A. who B. which C. whose

10. If you’re ready, we can go to meet some of our key .(答案C) A. personal B. personnel C. person

11. Finally, they return the to the people who bought shares in the company.(答案C) A. cost B. price C. profits

12. I didn’t know you a previous supplier.(答案A) A. were B. be C. are

13. What we do if the company cut down on ads?(答案C) A. could B. will C. shall

14. The only thing I have is this bill the publisher’s name and address(答案A) A. with?? ?on B. by???in C. in-??on

15. I’ll the exchange rate and service charge and then type up the check for you.(答案B) A. make up B. figure out C. carry out

16. Additionally, make sure that your password is long enough to easily beinghacked.(答案A) A. prevent your account from B. provide your account with C. do away with 17. Most banks have a section you set up payees.(答案C) A. that B. which C. in which

18. Businesses can use free samples to build rapport and customersproducts or services. A. engage in B. engage?? ?to C. engage???for-

19. Moreover, reservations by credit card four weeks guarantee availability ofthe room size required.

A. in advance B. at advance C. on advance

20. your price be competitive and date of shipment acceptable, we intend to place a large order with you.

A. If B. Should C. If should 三、阅读理解(共 40 分，每小题 4 分)

21-25 题:阅读下面的句子，根据文章内容进行判断，正确写:T:错误写:F” Passage 1

Headhunters or executive search firms specialize in finding the right person for the right job. When a company wishes to recruit a new person for an important position, it may use the services of such a firm. The advantages for the employer are that it does not have to organize the costly and time-consuming process of advertising, selecting and interviewing suitable applicant. In some cases, the search firm may already have a list of people with the appropriate skills for the job. If this is not the case, then it may act as a consultant, advising or even organizing tests and simulations to evaluate candidates' behavior in order to select the most competent person for the job.

( T )21. The passage mainly talks about the increased business of headhunters.

( T )22. Companies may use the services of an executive search firm to recruit new employees. ( F )23. Employers prefer to use the headhunters because the services are cheap. ( T )24. Search firms often have their own talent pool or human resource ban

( T ) 25. Headhunters also provide services like advertisement and candidate evaluation. 26-30 题:阅读短文，从 A、B、C 三个选项中选出一个正确答案 Passage 2

It takes a lot of time and effort to develop and maintain a marketing campaign that resonates( 共鸣)with your potential clients. However, you should think more about how to develop a

marketing campaign. After all, we’re always looking for ways to increase our competitiveness. Here are some marketing strategies for you to check out.

Partner(结伴)with allies. Marketing partnerships have many benefits to push a marketing campaign. For starters, when you stand side by side with someone else, you can

deliver better content. If you are at the top of your business, marketing partnerships are cheaper to maintain your success and expose your brand.

Embrace user-generated content. According to a survey of 839 millennia’s (千万富翁)， they spend 5.4 hours a day communicating with their peers, about 30 percent of their total media time. Similarly, you can also make this by sharing personal stories and exchanging ideas with your customers. This is a good way of carrying out advertisement.

Help customers solve a problem. As perfectly stated on Hubs pot，“You”re in business because you provide solutions.”Some of the ways you can help customers solve a problem is by: creating how-to-content; offering exclusives that make their lives easier; listening to them or answering their questions; or creating APPs or tools.

Let customers interact. No matter the product or service you’re offering, your

customers want to interact with your company, or at least other customers. AMC, for example, created an online tool that allowed you to write down your imaginations. American Express connects small? business owners to each other and helpful resources through its open forum. 26. This article mainly talks about .(答案A)

A. some marketing strategies B. your potential clients C. communicative skills 27. You are suggested in the second paragraph to .(答案B)

A. fight against your opponent B. find allies with someone else C. always focus on yourself

28. To embrace user-generated content does good at .(答案C)

A. making friends with strangers B. choosing capable employees C. Carrying out advertisement

29. Which of the following is NOT a way of helping customers solve a problem?(答案C) A. creating how-to-content B. listening to customers C. having dinner with customers 30. AMC created an online tool so that .(答案A)

A. one can write down what he imagines B. your dreams and thoughts will come true C. they can gather information from customers 31 题:根据写作要求，写出一篇作文。

31. You are Susan. Your company will hold an opening ceremony for a new factory. You are asked to write an invitation letter to David, an important client of your company. The following information should he included:the reasons to invite him; the time for the event;the place for the event;early reply expected. Dear David:

It would give us great pleasure to have your presence at the opening ceremony for a new fac

tory. scheduled for 2017.11.20, at the factory.

Your presence would contribute greatly to the success of the ceremony. please let me know as soon as possible if you can come.

Your sincerely lizixian

一、交际用语 (共计 10 分，每小题 2 分)

1-5 题:朗读下面的小对话，选择恰当的答语。

1. 一 Hello! ?- Hello, this is Michael from Tianjin Vanguard Trading Inc.(答案C) A. Who are you? B. What are you? C. Who is that?

2. - Does modern logistics mean transportation and delivery?- Modern logistics is more about effective and efficient flow of materialsand information.(答案C)

A. Yes, you’re right B. No, it’s not the whole story C. No, you' re wrong 3. 一 ,- Yes, I will try my best.(答案B)

A. Do you know about business tax B. Can you give me a brief introduction about business tax

C. What do you think about business tax

4. - ,一 It includes merchandise, packaging and shipping, duty if required, any taxes and insurance. (答案B)

A. Could I get an estimate before placing an order B. What does the estimate include C. How many would you like to order 5. - What about the commission?(答案C)

A. Of course, I’d give you our lowest quotation

B. I’m afraid you have to tell me how large your order is going to be C. It’s a general practice everywhere else 二、词汇语法( 共计 30 分，每小题 2 分)

6-20 题:阅读下面的句子，从 A、B、C 三个选项中选出一个能填入空白处的最佳选项 6. We will an order with your company for digital cameras.(答案C) A. reserve B. book C. place

7. Products are graded according to size and _.(答案A) A. quality B. quantity C. qualification

8. You have made your clients too long in the office.(答案C) A. wait B. to wait C. waited

9. The price of commodities on many factors like quality, demand, supply, etc.(答案C) A. is basing B. has based C. is based

10. Having been working in logistics for 3 years, he is more than he used to be.(答案C) A. proud B. brave C. confident

11. In short, without information, a manager can only make blindly.(答案B) A. managements B. decisions C. agendas

12. You can get the goods to your door so quickly nowadays.(答案C) A. deliver B. delivering C. delivered

13. That is the reason we’ve lost so many customers.(答案A) A. why B. that C. which

14. According to law, taxable services refer to transportation， finance, insurance and the like.(答案C)

A. operation B. construction C. introduction

15. It does in the of transfer of intangible assets or immovable property.(答案C) A. circumstances B. operation C. case

16. If the case reaches the criminal limit, the taxpayer my be accused criminalresponsibilities.(答案C)

A. at B. on C. of

17. you have said is very important to us.(答案A) A. What B. That C. Whose

18. The payment is made by an irrevocable letter of credit in our favor.(答案C) A. light B. bright C. sight

19. After having seen the and samples, Jenny makes the specific inquiry.(答案B) A. category B. catalogue C. calculation

20. International trade gives consumers and countries the opportunity to goods andservices not available in their own countries.(答案A)

A. expose to B. be exposing to C. be exposed to 三、阅读理解(共计 40 分，每小题 4 分)

21-25 题:阅读下面的句子，根据文章内容进行判断，正确写“T”错误写“F” Passage 1

There are eight traditional functions of marketing:

( 1 ) Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance.

( 2 ) Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life.

( 3 ) Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.

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