( 4 ) Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility.
( 5 ) Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling.
( 6 ) Financing: For many products, such as automobiles, fridges, and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible.
( 7 ) Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities.
( 8 ) Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk. ( T ) 21. It is very important to understand buyers’ behavior. ( T ) 22. Marketers usually use different selling methods. ( F ) 23. Marketers ignore transporting costs and services.
( T ) 24. Both transporting and storing are the aspects of the physical distribution of products. ( T ) 25. Marketers provide credit that makes the purchasing of automobiles, fridges, and new homes possible.
26-30 题:阅读短文，从 A、B、C 三个选项中选出一个正确答案 Passage 2
The biggest mistake a workplace leader can make with office culture is failing to devise one at all. How do you know if your office culture is helping, or hurting, your employees, and as a result your bottom line? Designing a thoughtful(周到的)office culture
is so important for a new company. Here are some aspects where a leader should be careful not to make mistakes. A cohesive (和谐一致的) office culture starts at the top and is built with intention. Face book’s founder projects a laid -back vibe (氛围). That sets the tone for his $200 billion company,
Where he visits weekly Q and A sessions from his staff, loads up the perks, and courts a young team that closely mirrors his target market, positioning Face book are especially designed for their wants and needs.
Strict dress code or early start time may seem like an easy way to build professionalism (职业化)in your workplace, but is there a good reason for it? Strict requirements that work in a law office may erode the work ethic at a hip tech startup. Make sure to back up your rules with reason. For example, at Culture Studio, a T -shirt design and printing company, you’d better believe there’s no place for ties. Employees are
encouraged to dress down in their brand’s merchandise or their competitors’(
Leadership shouldn’t abandon culture development there. Good employees tend to be goal?
oriented over-achievers, so put your budget on that with team -building activities, contests, and incentives for the best. Think critically about the ideal employees for your team, what makes the tick, and how you can support them, within and outside of their role in the company’s goals.
Setting the tone for your workplace starts with each hire and at every level in the company. At digital marketing firm Mabbly, every hiring decision is made with the company’ s vision in mind: a creative and young team of approachable (伸手可及的) guides that help clients to understand the seemingly mysterious world of PR public relations in this internet age.
26. What is the main topic of this article?(答案B)
A. How to write business emails and memos. B. How to design a thoughtful office culture. C. How to set rules for employees to follow. 27. The example of Facebook is to show .(答案A)
A. one should built a cohesive office culture on purpose B. how you can use Q and A sessions from your staff C. office culture must reflect your own wants and needs
28. It is suggested that one should in the third paragraph.(答案C) A. set the tone for one’s company
B. drop strict dress code or early start time C. back up office rules with reason 29. What does “put your budget on that” means in the fourth paragraph , .(答案C)
A. To withdraw the money. B. To pay more attention to it. C. To invest money and efforts.
30. Mabbly is targeted in .(答案A)
A. helping clients to understand the PR world B. attracting as many investments as possible C. making a link between selling and buying 31 题:根据写作要求，写出一篇作文。
31. Suppose you are Simon. You purchased a Sony digital camera from Amazon.com and found that there were scratches on the screen. You are writing to complain about it.
Hello, customer service. I'm Simon. A few days ago, after buying Sony digital camera in Amazon, the screen was scratched after receiving it. It can be an old camera, or damaged in transit. I asked for a brand-new camera, and I paid back the shipping costs. Thank you.
Professor Li
一、交际用语 (共计 10 分，每小题 2 分) 1-5 题:阅读下面的小对话，选择恰当的答语。 1. 一 Can you show me the schedule?- .(答案C)
A. Don’t worry. I can help you with that B. You won’t miss the plane
C. Sure, a tight schedule as usual
2. - What can I do for you, Madam?- 500yuan in cash to my son in Beijing University.(答案B) A. You’d better remit B. I'd like to remit C. I'd rather remit
3. - You are right. How do you analyze our weaknesses?一 we put less emphasis on the overall design.(答案A) A. I’m afraid B. I tell you C. I see
4. - I think a bus stop advertisement is a very wise chance to promote our products.- .(答案B) A. Our products are popular. B. You said it. C. I don’t like advertisement.
5. 一 Hello, this is Steven Smith. Nice to hear your voice again.Hi, Mr. Smith. the coverage of your freight forwarding business? -(答案A)
A. Do you know B. Please tell me C. I would like to know about . 二、词汇语法( 共计 30 分，每小题2 分)
6-20 题:阅读下面的句子，从 A、B、C 三个选项中选出一个能填入空白处的最佳选项 6. Good manners may be varied cultural backgrounds.(答案C) A. since B. because C. due to
7. a vacation is always a good way to get relaxation and refreshment.(答案C) A. Take B. Took C. Taking
8. The following hints may help you stay energized, or at least until you can make the time for rest.(答案A)
A. get you going B. get you go C. get you went
9. Junior Achievement has different stages in its development.(答案A) A. gone through B. got through C. got over
10. Your T-shirts found a ready market in the eastern part of our country 2014.(答案B) A. on B. in C. at
11. In order to make proper reservations, will you send your acceptance to the attention ofProfessor Chen a week before that day?(答案C) A. no later then B. no late than C. no later than
12. The bank grand door faces south is Bank of China.(答案B) A. that B. which C. whose
13. So I have a number of other up my sleeve, as well.(答案A) A. tricks B. strict C. trace
14. I plan to use the media mix to reach our .(答案A) A. target market B. free market C. stock market 15. We usually keep a large supply stock. ((答案B)) A. at B. on C. in
16. With the rapid economic growth in China, the logistics industry is greatly(答案A) A. expanding B. exploring C. exploding
17. The manager asked me I could finish my work before the weekend.(答案B) A. what B. whether C. which
18. It means you can online with us.(答案A) A. transact B. transport C. translate
19. Does that include the turnover in advance?(答案B) A. to receive B. received C. receiving
20. All the prices on the list are subject our final confirmation.(答案A) A. to B. at C. on
三、阅读理解(共计 40 分，每小题 4 分)
21-25 题:阅读下面的句子，根据文章内窑进行判断，正确写“T”错误写“F” Passage 1
Accounting errors will happen from time to time, but many common accounting mistakes can be avoided with proper planning and preparation. Here are the top seven accounting mistakes that should be paid more attention to.
( 1 )Not knowing your true cash balance: Due to things like automatic payments and bank charges, money that appears in your cash drawer and your checking account may already be spent.
( 2 )Mistaking profits for cash: When you have a lot of credit sales, your company can post big profits without seeing any cash.
( 3 )Paying bills too soon: If your vendors give you thirty days to pay them, take it. Unless you get a discount for paying early, paying your bills only when they’re dueimproves your company’s cash flow.
( 4 )Avoiding book -keeping tasks: Not recording and posting transactions regularly leaves you with a mountain of book-keeping to deal with in the end.
( 5 )Paying accidental dividends: Every time a corporation owner takes money out of his business, it counts as a dividend. That can lead to a bigger personal income-tax bill.
( 6 )Not keeping personal finances separate from business: Mixing up business and personal money can cause bookkeeping and legal problems.
( 7 )Setting prices too low: Know your costs before you set product or service prices, or you run the risk of losing money on every sale. A simple break-even analysis can help you set prices at a profitable level.
( F ) 21. Accounting mistakes cannot be avoided.
( T ) 22. With a lot of credit sales, your company may have no cash at hand. ( T ) 23. It is recommended not to pay bills too soon.
( F ) 24. Business money and personal money can be mixed up. ( T ) 25. Try your best to know your costs before you set produ
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