第二章生产运营战略与竞争力(16)

生产运营战略与竞争力

2. 不同寿命阶段的生产运作战略Introduction Product design and

Growth Forecasting

Maturity Standardization Less rapid

Decline Little product

development critical Frequent product and process design changes Short production runs High production costs Limited models Attention to quality

critical Product & process reliability Improvements and options of competitive advantages Increase capacity Enhance distribution

product changes Optimum capacity Increasing stability of process Long production runs Product improvement and cost cutting

differentiation Cost minimization Overcapacity in the industry Prune line to eliminate items not returning good margin Reduce capacity

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