第二章生产运营战略与竞争力(19)

生产运营战略与竞争力

Strategy and Issues During A Product’s Life CycleMaturityCompany Strategy & Issues

Poor time to increase market share Competitive costs become critical Poor time to change price, image, or q

uality Defend position via fresh promotional and distribution approaches Standardization Less rapid product changes and more minor annual model changes Optimum capacity Increasing stability of manufacturing process Lower labor skills Long production runs Attention to product improvement and cost cutting Re-examination of necessity of design compromises

P/OM Strategy & Issues

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